A good read – niche markets and psyhcological shelf space

I stumbled across this article from the little white earbuds website which attempts to explain why figureheads are created and sustained for popular music trends.  It’s an interesting read and there’s certainly a great deal of truth to the limited mental shelf space that he discusses in part one.



In other news I’ve nearly finished up the next ES Waves release which I hope will surface after Xmas.  Very happy with the progression in my music at the moment.